Brand identity and logo design, custom icon design, tissue paper pattern, swing tag and label design, social media and stories templates, lookbook document design and printed collateral including a business card, a postcard and flyers.
Ethical, stylish, effortless, confident, playful and adventurous.
Janika is feminine, sustainable and practical clothing for women in their 30’s,
40s, 50s and beyond who value quality, fit and ethical purchasing. They believe
women should feel comfortable, confident and beautiful in their clothes and
that fashion can be a force for good through the slow fashion movement.
Janika’s owner and designer, Rachael Levey, wanted to change the brand name to move her business forward with a focus on sustainability, confidence and comfort. With this new business name and direction, she felt she needed a refresh of her brand’s aesthetic and approached Wild Honey Creative to create a brand that matched her vision.
It was a joy to create the logo, brand icons, patterns and textures, as well as collating graphic elements like pressed flowers and torn paper to evoke a feeling of collected stories and adventures. The brand was completed with collateral material for stockists that explained the rebranding process, a seasonal Loo Book template, business cards, postcards, wrapping paper, swing tags and labels, and social media templates.
“I loved working with Jasmine and Wild Honey Creative!
Jasmine is super creative and has an amazing gift of turning concepts into branded artwork. I was thrilled with the outcome, in fact, it was more than I ever could have imagined. The team deliver exceptional quality in their work and its excellent value for money.”
Owner and Designer of Janika
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