True South Organics

The Freedom Dietitian - Brand and website

The owner of this beautiful, Australian organic skincare business, Emma Warbrooke, came to us even before True South Organics was officially ‘born’.

Emma had been creating her amazing products for a few years, and had worked with another logo designer prior to meeting us, but she hadn’t been happy with the outcome, was struggling to standout in a competitive industry, and felt her previous branding wasn’t attracting the type of customers who valued her products.

Emma wanted a top-to-toe revamp, including help renaming her business, as well as a total visual identity, E-Commerce WordPress website design and development, and packaging design that better represented the goodness she was bottling up.

In a series of Zoom session, Jasmine worked with Emma to brainstorm her brand values and mission, and together they came up with a shortlist of business names, settling on True South Organics to represent the honest and simple ingredients, the purity of the product, and Emma’s location in Tasmania (Australia’s True South).

After the Mood Board process we on a clean, minimalist and nature-inspired direction for the visual identity, and Jasmine developed the logo suite, alongside hand painted textures (drawing inspiration from the mountains of Tasmania). We also created a custom brand pattern that would later be made into wrapping paper for the products.

Emma also added a email signature and business card design, before we moved into packaging and label design for the product range that brought all of the brand elements together beautifully.


“‘Perfect’ is honestly the best word to describe this whole branding and website process.

I’d had a pretty bad experience previously with designers who hadn’t understood my vision, but Jasmine and the team were wonderful. The strategy work at the beginning allowed me to really focus on what I was trying to achieve, the help with business naming was invaluable, and the end result is better than I could have dreamed of.

Jasmine is so understanding and willing to take time so I could understand the process and make decisions with no pressure. I have the brand and website I had always wanted but had had no idea how to achieve and I want to THANK YOU from the bottom of my heart.”

– Emma Warbrooke, Owner of True South Organics

The True South Organics website is a custom WordPress website (utilising WooCommerce) with a beautiful clean look making it easy for customers to find the product they are searching for.

Check out the True South Organics website to see Emma’s beautiful products here.

The Freedom Dietitian - Brand and website
The Freedom Dietitian Social Media Templates by Wild Honey Creative
True South Organics Branding Case Study
True South Organics Website design by Wild Honey Creative
True South Organics Branding and E-Commerce Website

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