We're booking Brand and Website projects for August '24. Jump on a free Discovery Call to get started!

wild honey creative logo

The Freedom Dietitian

We created:

Brand identity and logo design, custom icon design, custom patterns, website, social media tiles, business card, letterhead, and document design.


Bold, confident, quirky, adventurous, and freeing.

Weight-inclusive nutrition Brand & WEBSITE

Lisa Schubert, otherwise known as The Freedom Dietitian, approached us to help her launch her new business, establish a strong brand foundation and build an easy to use and update website that she could also sync with her bookings CRM.

Lisa is a weight-inclusive nutrition therapist and a gut health coach, connecting the dots between your individual food and body narrative, your health history and food and nutrition therapy that works for you, at your pace, in your unique body. She is also an Accredited Practicing Dietitian (APD) who is pro respectful care for ALL bodies and anti diet culture.

Our goal for The Freedom Dietitian brand was to match Lisa’s unique passion and values to the visuals and messaging she puts out into the world. The brand is confident and bold, compassionate, non-judgemental and non-stigmatising. It’s professional but also offers a sense of fun and freedom!

After designing Lisa’s logo, colour palette and typography hierarchy, we also hand drew a set of custom illustrations to be used throughout the brand, as well as creating fun patterns and textures to match. Lisa also added design of business cards, client intake forms, an email signature and social media templates to her brand package.

Lisa’s website, thefreedomdietitian.com.au, is informative and functional, linking with her booking system and providing crucial client information. The site also attracts her ideal clients and lets them know that her approach is different and unique. It was great fun to work on a bold, confident brand that is strong on values and powerful in its mission.

“Jasmine was patient with my fumblings, generous with her time, and always championed what I wanted to create.

Jasmine’s style is very collaborative in nature. She is a great listener who asked the right questions when I wasn’t sure where to start. The success of the outcome was predicated on a true creative partnership between us, and I think that shows.

She was patient with my fumblings, generous with her time, and always championed what I wanted to create.”

Lisa Schubert

Owner & Founder of The Freedom Dietitian



Ready to chat about your  project?

Book a free Connection Call so we can brainstorm together!

Let's be pen pals!

The Beeline is here to brighten your inbox. Sign up for freebies, marketing resources and special offers designed to get your business buzzing.

We hate spam too and won’t be sending any your way.
Read our Privacy Policy here and know that you can unsubscribe anytime.