Lisa Schubert, otherwise known as The Freedom Dietitian, approached us to help her launch her new business, establish a strong brand foundation and build an easy to use and update website that she could also sync with her bookings CRM.
Lisa is a weight-inclusive nutrition therapist and a gut health coach, connecting the dots between your individual food and body narrative, your health history and food and nutrition therapy that works for you, at your pace, in your unique body. She is also an Accredited Practicing Dietitian (APD) who is pro respectful care for ALL bodies and anti diet culture.
Our goal for The Freedom Dietitian brand was to match Lisa’s unique passion and values to the visuals and messaging she puts out into the world. The brand is confident and bold, compassionate, non-judgemental and non-stigmatising. It’s professional but also offers a sense of fun and freedom!
After designing Lisa’s logo, colour palette and typography hierarchy, we also hand drew a set of custom illustrations to be used throughout the brand, as well as creating fun patterns and textures to match. Lisa also added design of business cards, client intake forms, an email signature and social media templates to her brand package.
Lisa’s website, thefreedomdietitian.com.au, is informative and functional, linking with her booking system and providing crucial client information. The site also attracts her ideal clients and lets them know that her approach is different and unique. It was great fun to work on a bold, confident brand that is strong on values and powerful in its mission.